Thursday, October 17, 2013

TOURISM DEVELOPMENT AS COMMUNITY DEVELOPMENT



TOURISM DEVELOPMENT AS COMMUNITY DEVELOPMENT

Author :  Miss.Pattama  Sarasuk  ID. 4561500176
The PHD student of Communication Arts # 5
Sukhothai Thamathirat Open University
17 October, 2013

Rural community in China has been placed in the flow of social transformation due to various reforms since 1949 and rural society has changed a lot. In 1950s, land reform classified social classes, distributed farm-land to peasants, and changed the principle of social classification. This policy promoted agricultural productivity and rural development to a certain extent. Later, communal construction policy completely changed the traditional social structure, and reorganized the economy and social life in rural society. Clan and family economy was replaced by communal economy. The basis of social identity was also changed. Traditional identity, for instance, which was clan identity, gave way to national identity. In these ways, social culture in rural China and corresponding social institutions has been changed (He 2006; Lu 2003; Shen 2007). From 1966-1977, the Great Cultural Revolution strengthened the social classification ideology all over the country, while also brought disaster to rural development.
         
Historic Village Tourism: Community-Based Tourism
“Community-based approach” in tourism development was first proposed by de Kadt (1979), and it takes community interests into account in tourism planning. Timothy (2002) goes further and argues that community-based tourism is a more sustainable form of development than conventional mass tourism. He develops community tourism from two perspectives: public participation in decision-making and resident involvement in the benefits-sharing of tourism.
In this section, I will describe the state of tourism resources in Tuanshan and argue it should be seen as a common-pool resource. After that, I will consider this historic village tourism from the perspective of community-based tourism to discuss community participation and resident involvement in the benefits of tourism.

Composition of Heritage in Tuanshan
Architecture is seen as the main tourist attraction in Tuanshan. In the conservation list, there are 15 well-preserved local-style dwelling houses, 3 village gates, 3 temples, and one ancestral hall, occupying 18,384.5 square meters.
Zhang’s Family Garden is one of the most outstanding dwelling houses for tourism. It is composed of a big gate, three compound courtyards, one garden and one blockhouse. There are a total of 21 yards and 119 rooms,  occupying 3495 square meters. It was built by Guoming Zhang, the 15th generation inthe Zhang clan, in 1905. One of Guoming Zhang’s sons called Hanting Zhang, who used to be senior governor in Jianshui County and held a good reputation among the people, and was praised to be an active supporter of the Communist Revolution by the government. However, he was classified as landlord (di zhu20) when China conducted a movement of land reformation and class categorization all over the country after new China’s establishment in the 1950s. His house was confiscated by the government and redistributed to 22 poor households (zhong nong and pin nong) for residence, only two of which share the surname of Zhang. In 1981, the government redressed the classification of Hanting Zhang and compensated some money and a piece of land to his children for building a new house, which is where they currently reside. At present, there are 24 households living in this house and they own the property titles of the parts they live in. However, the garden within this house is not distributed to anyone but belongs to collective property of  Tuanshan village.

Composition of Heritage in Tuanshan
Architecture is seen as the main tourist attraction in Tuanshan. In the conservation list, there are 15 well-preserved local-style dwelling houses, 3 village gates, 3 temples, and one ancestral hall, occupying 18,384.5 square meters.
Zhang’s Family Garden is one of the most outstanding dwelling houses for tourism. It is composed of a big gate, three compound courtyards, one garden and one blockhouse. There are a total of 21 yards and 119 rooms, occupying 3495 square meters. It was built by Guoming Zhang, the 15th generation in the Zhang clan, in 1905. One of Guoming Zhang’s sons called Hanting Zhang, who used to be senior governor in Jianshui County and held a good reputation among the people, and was praised to be an active supporter of the Communist Revolution by the government. However, he was classified as landlord (di zhu20) when China conducted a movement of land reformation and class categorization all over the country after new China’s establishment in the 1950s. His house was confiscated by the government and redistributed to 22 poor households (zhong nong and pin nong) for residence, only two of which share the surname of Zhang. In 1981, the government redressed the classification of Hanting Zhang and compensated some money and a piece of land to his children for building a new house, which is where they currently reside. At present, there are 24 households living in this house and they own the property titles of the parts they live in. However, the garden within this house is not distributed to  anyone but belongs to collective property of  Tuanshan village.
Beside Zhang’s Family Garden, another house, the “Battalion Commander’s Mansion” faced the same fate during this politic movement. It was also distributed to several poor families. For other old houses, even though they were not confiscated and redistributed during that time, with the growth of population and families, several families from the same ancestors now share them and some of them were sold to other families moving in from outside. Consequently, at present, several families share each old house, and all of the residents own the legal property title of the parts of the house they live in.
Furthermore, among these dwelling houses and sites listed above, generally there are only The General’s Mansion, Zhang’s Family Garden, ancestral hall, Dacheng temple, Shangmiao temple, Emperor Kindness House, the Xiucai’s house, and three gates that are opened for tourists until now. Currently, the elder citizens who believe in Buddhism and organize themselves as an informal Buddhist association use Dacheng temple as an activity location. The Ancestral Hall is also used as an activity location by the elder association in Tuanshan, which is different from the Buddhist association. Shangmiao temple is used as the gathering and dining place for villagers when there are some ceremonies and parties, such as the ancestor worship ceremony, Chongyang festival, wedding ceremony, funeral ceremony and so on. Besides these sites which are managed by the committee, there is also another old house valuable for visiting but outside the management of the TMC. It is Sima Mansion, which is owned by a Mao family and charged privately. It is also the only old house that is owned by a non-Zhang family in Tuanshan

 


Figure 1  Inside of Emperor Kindness House

Value of the Heritage
The heritage value of Tuanshan village is traced back to the 19th century. The state of the village and its architecture are closely linked to the flourishing Gejiu tin industry and cross regional economic trade with Southeast Asia after the construction of the Yunnan-Vietnam railroad (commenced in 1910) and the opening of the international traffic in Yunnan. According to some scholars, Tuanshan history is a microcosm of the history of the commercial and industrial development in Yunnan during that time.
Tuanshan architectures integrally conserve the architectural style of the 19th century’s countryside, such as the traditional cyan-and-red stone mixed road. Typical architectures include the four-side-closed big yard of Han style (si he yuan), tuzhang  fang of  Yi style (house with clay-ceilings), and tile brim tuzhang fang mixture of Han and Yi styles. Its architectures are built in harmony with the mountains, and are varied in form and are exquisitely made. It is one of the classic representations of local Yunnan housing architecture that incorporates both ethnic minorities housing style and Han style. The culture in this village is a mixture of Han and Yi cultural characteristics. Since Yunnan is the frontier area of China and the indigenous residents are minority ethnic groups, only until the Yuan and Ming dynasty did Han people immigrate to this area in large scale. So this village is a typical example that Han culture (migrant) and Yi culture (indigenous) met and fused. Furthermore, both Han culture and Yi culture are still alive in the village nowadays. For instance, ancestor worship (ji da zu) of the Zhang family, typical Han family culture, is one of most important ceremonies in the village (once a year for a small-scale ceremony, once every three years for a large-scale one) on the 20th of the first month according to the traditional Chinese calendar. The spring festival is another important occasion for villagers and on this festival the elders perform the Yi Yanhe dance collectively.
Compared to the high evaluation of the heritage value of Tuanshan shown above, some provincial experts in culture have another relatively low appraisal. They said that what makes Tuanshan distinguished is that so many ancient residential architectures remained in a village and these heritage architectures are still functioning in everyday life, but not highest architectural value, since in Yunnan province it is abundant of many similar, even more delicate and beautiful, ancient architectures. In another words, the most valuable thing here is that it is a living cultural heritage site. Moreover, the history of this village implies the Chinese family culture and the prosperous economy development related to Southeast Asia during the 19th century. And last but not least, this village has produced many relatively reputed people in history, especially the ones supporting and contributing to the communist revolution, and some relatively famous events in the communist revolution took place in this village.

Property Titles towards These Heritage
Property titles towards these tourist attractions are as follows: the village gates are collective property owned by the whole village; the garden part in Zhang’s Family Garden is also collectively owned while the rest of the parts are owned by 24 families separately; other attractive old houses are owned by several families part by part; Zhang’s ancestral hall and Dacheng temple are owned by the 4th productive  team[1] and another two temples are owned by the 3rd productive team. However, according to Chinese cultural relic law, all of the culture relics belong to the state. Many villagers do not have a clear cognition of their rights and obligations towards these properties (or tourism resources). Some villagers consider the old houses to be owned privately, but at the same time, national laws protect them. Residents can neither destroy nor can sell them. Some villagers think that while it is prohibited to sell these houses by parts, for instance, the windows or doors, it may be permitted to sell the whole house. Other infrastructure and resources, such as road and land is collective owned. Households only have the use rights of the land they cultivated but not the ownership.

 
                                      Figure 2 Intricate Three-Layer Sculpture[2]

Current Condition as Tourism Resource
Now, tourism development in Tuanshan is facing a serious problem: the condition of valuable old houses and architectures is far from prepared for tourism. Most of them need to be repaired. Except that some collective property, such as the garden part in Zhang’s Family Garden, Dacheng temple, ancestral hall, village gates have been repaired since the beginning of tourism development, and some houses that the owner maintains and repairs well, many houses have been damaged partly, i.e. some walls and tiles have fallen down, some wood beams and rafters have been destroyed, many paintings and drawings have faded. Some wood carving decorations, doors and windows were removed or replaced by modern ones made of bricks and glass.
Furthermore, the internal structures have been altered and lost the original visage and functions. When these houses were built at the beginning, each was well designed for a big family. Each part in a house had its own function, such as for living, meeting visitors, cooking, a horse barn, storage barn, and so on. The division and layout reflects rigorous “Li” in Confucian culture (Yang 2004). Seen from outside, the whole family and their activities are surrounded by high walls and kept secret from outside. Only two or three main gates enable people to keep in touch with the outside world. Seen from inside, the house is divided into different parts for different people and activities. In Confucian culture, parents, the first son, other sons, and unmarried  daughters are situated in a rigorous and strict rank. Family members are settled in different parts of the house according to their positions within a family. Specific activities are restricted to a certain area within the house. But, many yards and rooms are connected to facilitate family members going to other parts with different functions. For example, one type of loft is called “walking and turning loft”, which is composed of four rooms in four directions. The four rooms are interconnected and make a circle surrounding the yard. This design saves space for the steps to each room. However, currently, most houses have been divided by several families who altered the structure of the house. There may be five or six families living in one yard which in past may just have functioned as the living room and meeting room. Tourists now  can seldom experience such conveniences because most of these lofts have been altered and walls separate the rooms. To develop tourism, great efforts need to be made to repair and recover the original visage of those houses and architectures.

Social Differentiation
Tourism development in Tuanshan differentiates villagers according to capitals they occupy in tourism, including economic capital, social capital, and cultural capital.
According to Bourdieu (1986), economic capital is the material form of capital, which is immediately and directly convertible into money and may be institutionalized in the form of property rights. Social capital is the collective actual or potential resources, which are derived from durable networks of relationships of mutual acquaintance and recognition, or put it in another way, the membership in a group (ibid). It is made of social obligations or connections, and is convertible into economic capital. It may be institutionalized in the form of a title of nobility. Cultural capital is institutionalized in the form of educational qualifications. For Bourdieu, cultural capital implies a broad consensus on valued cultural forms. Cultural resources, such as education credentials have become a new and distinct source of differentiation in modern societies. The cultural capital, such as knowledge, culture, and educational credentials becomes the “second principle of hierarchy”, while the economic capital, such as wealth, income, and property, is the “dominant principle of hierarchy”. The idea of culture as capital insightfully draws out the power dimension of culture and resources in market societies (Swartz 1997).
The three kinds of capital are convertible to each other. According to Bourdieu, capital by nature is “accumulated labor (in its materialized form or its “incorporated”, embodied form)…enable them (agents or groups of agents) to appropriate social energy in the form of reified or living labor” (Bourdieu 1986). It is “the potential capacity to produce profits and to reproduce itself” and “a force inscribed in objectivity of things so that everything is not equally possible or impossible” (ibid). Labor is seen in a much broader range (culture, social, just as shown above), which constitutes power resources. Under certain conditions and at certain rates, they can be converted into another. And the real logic underlying the functioning of capital, the conversions from one type to another, is the changing of power relations.


Tourism development in Tuanshan brings economic benefit and improves the environment, but at the same time, it brings competition among the villagers. Since the implementation of a household responsibility system, villagers have concentrated on their family development separately and have not gotten involved in other community resource management that generates economic interests apparently. And their culture, family identity, and social bonds with other villagers did not become capital before tourism development. As Bourdieu argued, capital only becomes capital when it is included in human relations, and capital needs a field of power relations (Bourdieu 1986). In Tuanshan, cultural heritage tourism economy provides the field and context for capitalization of culture and social relations. Culture and social relations become capital and a means of servicing different social agents for getting interests from tourism. Here, with Bourdieu’s term, we can say culture is capitalized. Villagers are involved in the tourism economy, utilizing and manipulating their social relations or culture differently. Cultural capital and social capital are constructed in tourism development.

Culture Change
Tourism in Tuanshan has formally developed for seven years. It would be too hasty to discuss culture change in the village. But some subtle changes have appeared. As the scholar, Yang (2004), who did research in Tuanshan early on, wrote that during the first time she went to Tuanshan the villagers were friendly, provided hospitality and loved to share their history and stories with her. However, after three months, when she went to the village again, the situation changed. Conflicts emerged and villagers were arguing a lot about benefit sharing. Some villagers refused to accept tourists into their houses or purposely made trouble for tourists, with the argument that they could not get any benefit from tourism as it all went to the pocket of the committee members, so they had no reason to open their house for tourists. The old women who made Chinese foot binding shoes competed among themselves facing with tourists and finally sold the products at a very low price. So she regretted that “the folkway in Tuanshan has changed”, and “When the inherited houses from generation to generation become a sort of capital, and their daily life become a good for selling, their heart will no longer get quiet” (ibid: 159).


At present, although most villagers have accepted tourists and tourism, and the old women do not gather around tourists and compete with each other, but sell in 24 The connotation of the saying “they got the house without paying anything” is that they should not request more from tourism income. For instance, they should not expect the government to repair houses for them but should repair them by themselves. some separate sites, the argument for benefit-sharing is still going on.

Conclusion: Property Relations, Community Participation and Tensions between Tourism Development and Community Expectation in Historic-Village Tourism
To summarize this chapter, tourism resources in Tuanshan village should be considered common-pool resources, and tourism development should be discussed in the framework of community development. For the first point, the committee members and many villagers have had some sense that they should promote tourism together, and villagers should be united to do this work. However, since they only think about the property relations within the framework of private property or state property, they did not figure out the suitable relations among themselves. Furthermore, the contested attributes of the committee also make the property relations more complex. The property relations towards this resource are unclear for villagers, and this leads to many conflicts when villagers try to pursue their interests in tourism.
As to the second point, firstly, there is a low level of community participation in tourism development. Villagers are treated as objects to be manipulated and educated. They are not informed about management rules and operations of the committee. They do not have a clear idea about the attributes and responsibilities of the committee. They do not even know how the process of election works when they were asked to elect a new committee, but just observed that the person who got the highest vote did not become the director. This low level of participation results in their suspicious attitude towards the committee, both regarding the former one and the new one, and this leads to conflicts between villagers and the committee. And since villagers did not know how the TMC operated, they were easily convinced by some arguments against it.
Secondly, there are tensions between the limits of tourism development stage and villagers’ relatively high expectation. Although tourism in Tuanshan has been developing for seven years, it is still in a very low stage of development. The income from tourism is very limited, at no more than 180 thousand Yuan per year. And villagers do not have economic capital to develop tourism by themselves but need  outside capital coming in. The government’s project has been discussed for many years but is still in the air. This news gives villagers great expectations. However, the constant delay of this project also makes many of them disappointed with tourism development. Furthermore, while tourism lacks funds to develop, it is still expected to fulfill some public welfares, such as installing running water, paying for the cost of irrigation water, supporting public festivals and activities, and so on. The tourism development in Tuanshan is still low, and investment of economic capital takes too long. So there is much tension existing between the two demands. However, since both sides are critical in regards to tourism development, a certain balance should be reached.

BIBLIOGRAPHY
De Kadt, Emanuel. (1979). Tourism: Passport to Development? New York: Oxford University Press.
Timothy, Dallen J. (2002). "Tourism and community development issues", In R. Sharpley and D.J. Telfer (eds.) Tourism and Development: Concepts and Issues. Clevedon, UK: Channel View Publications.
Yang, Jin. (2004). "Reflections on cultural exploration of dwelling house in Lu village" (Chinese title: "Lu cun min ju wen hua kai fa de fan si"), In Zheng, Fan et al. (eds.) Yunnan in Globalization Perspective (Chinese title: Quan Qiu Hua Shi Jiao Xia de Zhong Guo Yunnan). Beijing: Social Science of China Press.
Bourdieu, Pierre. (1986). "The forms of capital", In J. G. Richardson (ed.) Handbook of Theory and Research for the Sociology of Education. Westport: Greenwood press: 280-291.
Swartz, David. (1997). Culture and Power: the Sociology of Pierre Bourdieu. Chicago: The University of Chicago Press.
He, Xuefeng. (2006). "China rural social transformation and the dilemma" (Chinese title: "Zhong guo nong cun she hui zhuang xing ji qi kun jing"), East Mountain Forum 27(2):54-61. (in Chinese)
Lu, Huilin. (2003). "The mode of China rural society differentiation and its change before and after the revolution: Findings in community research" (Chinese title: Ge ming qian hou zhong guo xiang cun she hui fen hua mo shi ji qi bian qian), in Research on China Rural Society. Vol. 1. Beijing: Commerce Publish House. (in Chinese)


[1] Since Tuanshan village is a natural village in the framework of Chinese political structure, there are two productive teams in Tuanshan village, the third and the fourth. There are 130 households and 433 villagers in the third team, and 115 households and 494 villagers in the fourth team.
[2] It is in a door in Zhang’s Family Garden called “Huan tian Xi di” (means happiness). In this sculpture, the connotation is interestingly and vividly reflected by animals: the pied magpie (in Chinese saying call “Xique”) on the top facing the land (land is “Di” in Chinese word), while the big ancient animal call “Huan” on the bottom looking at the sky (sky is “Tian” in Chinese word). So make them into a phrase, that is “Huan tian Xi di”, to wish the household happiness everyday. This sculpture consists of three layers to give the picture a strong sense of three-D. However, the difficulty to make is so high that the payments to sculptor is much expensive: it is said, the payments for the first layer is silver as heavy as the wood bits they left out from the first layer; that for the second layer is silver double heavy; that for the third layer is gold as heavy as the wood bits.

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